Facebook Report = Fitness Concept

INTRODUCTION

    Fitness Concept is a health and fitness equipment chain store that caters to the development of healthy lifestyle of every Malaysian. Fitness Concept is a member of the Transmark Group of Companies with 28 years of experience in health and fitness industry. With their expansion plan, they have grown steadily to over 35 retail outlets nationwide and have been certified as the "Largest Fitness Specialist Chain Store" by the Malaysia Book of Records. Besides that, they have also been awarded with the prestigious Brand Laureate SMEs Chapter award for the Best Brand in Retailing of Health & Fitness Equipment category as well as became the winner of the 7^th Malaysia 100 Outstanding SMEs Golden Bull award.

BODY

   Fitness Concept is health and fitness equipment chain store that uses IT as one of their strategy to gain customers and also in their sales. Other than websites, Fitness Concept also has their own social network tools like Facebook and Twitter. On Facebook, we can see that they are giving tips to their follower on how to live in a healthy life and also promoting their product through Facebook. In our opinion about their social networking sites that they joined in order to remain seen is by giving tips to their followers as healthy life is one of the priority to their consumer and they also giving tips by using their product.

    If we are the sales and marketing manger of the Fitness Concept, what gain that we get from having Facebook is that we can easily promote the product and also give guidance on how to use the product thus this will create a market for their product. In their Facebook page, the most attractive thing that we found is that they recently giving tips for a healthy life from time to time and keep update about the new ways that they found and also some videos that they uploaded from their Facebook that are to be shown for their followers.

CONCLUSION

    In our opinion, the main reasons for Fitness Concept engaging in Facebook are dedicated to helping people lose unwanted body fat and gain lean muscle tone. They guarantee maximum results in minimum time by just using IT as their medium. By this reasons, automatically Fitness Concept have conducted their selling process without directly meet their coustomers.

RECOMMENDATION

     Our ideas for improvement is to give more valuable tips for their followers, increased their quality in promoting and generating product by using IT and also do a contest for their consumer that follows them recently. In other hand, they can post something fun and catchy at their Facebook wall for attracting their customers and also show a good image for their organization.