Facebook Report = Maybank

 INTRODUCTION 

       Maybank is a trade name for Malayan Banking Berhad is the largest bank and financial group in Malaysia, with significant banking operations in Singapore, Indonesia and the Philippines. The bank also has large interests in Islamic banking through Maybank Islamic Berhad and insurance via its Etiqa subsidiary. Maybank is the largest bank in Malaysia with 384 domestic branches and 190 international branches and offices. Maybank is largest listed companies on the Malaysian Stock Exchange, Bursa Malaysia, with a market capitalization of over RM54 billion (USD22 billion) as of end-March 2011.

BODY

      Maybank is a banking system that uses IT in their business and transaction but in term of creating closer relationship with the customer, they are joining the social network websites such as Facebook. From our observation, they keep updating about the company itself and also some of it is a post about the latest issue, contest, latest activity and many more about them. In our opinion about their social networking sites that they joined in order to remain seen is that they are strongly depends on it as their customer are mostly joined and used the social network and most of it are Facebook. They also must post something fun or catchy in attracting their customer for their business.

    If we are the sales and marketing manager of the Maybank, what gain that we get from having Facebook is that the promotion are highly created and the sale can be easily increased as the customers are exposed to the information given by the Facebook. From our observation, their Facebook recently are posting about a contest, discount rate offered and many more. In our observation, we found that the most attractive thing in their Facebook pages is the videos about their event and also the picture also from their event that has been organized.

CONCLUSION

    In our opinion, the main reasons for Maybank engaging in Facebook are to build and get closer with the customer, deliver information for the Maybank customers, easy to communicate, using IT as much as they can and also show the image of Maybank and this can be done without any direct meet within Maybank and their customers.

RECOMMENDTION

    Our idea for improvement is to give more promotion about their company through contest; event and many more in using IT without directly meet up with the customers as IT runs all over the world and also improve their page in Facebook by adding more fun issues, or fun contents in their Facebook.