Facebook Report = MASiF

INTRODUCTION

   The Music, Arts, Style International Festival (MASiF) is a unique event specially crafted for a Historical Day to celebrate the richness of music, arts and style (fashion) diversities in Malaysia. MASiF is an event to celebrate Hari 1 Malaysia which falls on the 16th September annually. The uniqueness of MASiF is it’s concept that transcends and synchronizes three genres of art (fine arts, performing arts and fashion) fused together into a masterpiece on one stage. MASiF is organized to promote Malaysia’s Arts, Culture and creative talent to the world.

BODY

    MASiF is an event that are happen once a year, as before this the event was happen in the year 2010. This event required IT for making the event to successfully done and the IT required is not just in equipment but also in social network. On Facebook, MASiF use it in term of exposing and promoting the event as the event are organize and sponsored by many company such as Proton, Petronas, RTM, Kumpulan Utusan and many more to make this event run successfully. In our opinion about their social networking sites that they joined in order to remain seen is by exposing their followers on the latest or upcoming event that they organized and they believed that their followers are their audiences.

    If we are the sales and marketing manager of The Music, Arts, Style International Festival, what gain that we get from having Facebook is that the promotion for the event are easily can be make as they are depending on their followers as their audiences or customers. In their Facebook page, the most attractive thing that we found is that they keep update about the picture of their event it also attract us by the performances and the talent that the contestant have and also the content of the event are clearly stated from the Facebook page.

CONCLUSION

    In our opinion, the main reasons for all that event engaging in Facebook is exposing their followers about the event that are organized and thus will make the event have more visitors for their upcoming event. In other hand, they want to promote the artists that have talent as this event need a support from the audiences to make this event success.

RECOMMENDATION

     Our ideas for improvement is to update more detail news or issues so that the followers that do not have the opportunities to come to the event are more exposed and by this action it will make the unlucky followers to come to their upcoming event. In other hand, they also can make an online donation for the disable person through their followers and this event can also be a charity event instead.